News Corp in 2004: The DirecTV Acquisition and Beyond

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Case Details:

Case Code : BSTA099
Case Length : 09 Pages
Period : 1952 - 2004
Organization : News Corporation (News Corp)
Pub Date : 2004
Teaching Note :Not Available
Countries : Global
Industry : Media

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"For News Corporation, completing this transaction would mark the culmination of our longtime pursuit of satellite TV distribution in the U.S. and provide the missing link in an unprecedented global satellite television platform".

- Rupert Murdoch¹

Introduction

Rupert Murdoch, 71, (Murdoch), News Corp's Chairman, seemed to be on top of the world in early 2004. The US Federal Communications Commission (FCC) had approved News Corp's bid to purchase a controlling interest in General Motors (GM) subsidiary, Hughes Electronics Corporation (Hughes), on December 19, 2003². Under the terms of the US$6.6 billion deal, Hughes would become an independent company. News Corp, with a 34 percent stake in the company, would become the largest single shareholder in Hughes, giving it a controlling interest in the company. The deal would give News Corp control of Hughes' DirecTV satellite television service (DirecTV), which serviced 11 million homes in the US.

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The US Department of Justice announced it would not be challenging the acquisition. The DirecTV deal was closed at a time when News Corp was performing well in what seemed to be a beleaguered media industry...

Excerpts >>

1] News Corp., Annual Report 2003, Chief Executive's Review

2] FCC Approves DirecTV Acquisition, IDG News Service, 12/22/03, www.itworld.com

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